Among the many strategies that can be implement is the purchase funnel . To help you understand what it is, its objective, and how to implement it in brazil telegram data your strategies. We’ve prepared this comprehensive article that answers all your questions, as well as any you didn’t know you should ask.
What is the purchase funnel?
The purchase funnel is a tool us in digital marketing to study the purchasing process followed by users.
With this tool, we can study the path that visitors take on a website , from the. Moment they discover it until they complete. A purchase and become customers.
For users, it’s an invisible journey that everyone goes through. It’s a process in which they decide whether or not to purchase or hire a service, so analyzing it. Provides invaluable insights when defining our marketing strategies.
The purchase funnel allows us to plan and implement strategies focused on increasing conversion rates and building customer loyalty.
Origin and evolution of the purchase funnel
The origin of the purchase funnel dates back to the AIDA model, developed in 1898 by Elias St. Elmo Lewis, which defined the stages that all consumers go through during the purchasing process.
- Attention: This is the first stage of the model, where the first contact between the consumer and the brand occurs, so it’s necessary to retargeting: what it is and how to use it to increase salesapture their attention through advertising or content that stands out, for example.
- Interest: At this stage, the goal is to spark consumer interest by offering relevant information.
- Desire: At this point, the customer is already interest. Companies aim to make consumers feel they truly need what they’re offering, so they look for ways to connect with their desires and emotions.
- Action: This is the final stage, in which the user decides to take the action that leads them to the brand’s objective. This is the moment when the customer makes a purchase, requests more information, or registers on the product or service’s website.
It was a model initially based on traditional advertising, but it has adapted to new forms of digital marketing. Its objective is to capture customers’ attention, maintain their interest, foster desire, and get them to take action.
These strategies continue to be used today, but with the necessary adaptations for use on digital platforms, such as social media, search engines, and websites.
Why is it call a sales funnel?
The concept of a funnel is us. To refer to the process or journey that users take , in which most people start at the widest part, discovering the brand, but as they get closer to purchasing, the number of visitors decreases.
It’s a journey where decision-making is complicated , as it’s influenced by various factors such as marketing, other users’ opinions, ease of the process, or access to taiwan data special offers, among others.
To better target marketing strategies , it’s essential to fully understand how the process works and focus on Purchase funnel: the invisible journey users closest to the moment of purchase.
How to optimize our purchase funnel
To increase conversions and maximize the impact of each stage of the funnel, it is important, as a brand or company, to focus on three key points :
- Know your target audience: It’s essential to understand who your customer is, what their needs are, and how they behave throughout their purchasing journey.
- Create valuable content: From the beginning of the process, offer relevant content that attracts and educates consumers, without resorting to direct promotion.
- Optimize the shopping experience: A simple checkout process is essential. The website must be optimized for mobile devices, offer various payment options, and provide a seamless user experience.
It’s important not to forget the post-purchase phase. Marketing doesn’t end when the customer makes a purchase, as retention and loyalty are key.
Once a conversion has been achieved, you need to e that you maintain an ongoing relationship by fostering loyalty with loyalty programs or offering excellent after-sales service.
