If you’re looking for ways to increase sales through your website and reduce the number of abandoned shopping carts , you should consider using retargeting, as it can bring you significant benefits.

The meaning of retargeting is reorientation , it is used to try to complete sales through reminders to users.

This technique displays personalized ads to website visitors who have not completed a  usa telegram data purchase but have started the process or have shown interest in a product or service.

What is retargeting?

It’s a digital marketing technique used, for example, when suggesting ads reminding users that they’ve left their shopping cart unfinished and encouraging them to finish it.

Or when you’re shown ads that might be interesting, based on your interaction on the website. If you’ve searched for a product, related ads begin to appear in the ad spaces.

It works as a reminder for the user, who aims to complete the sale .

This technique typically uses cookies generated when you enter the website, allowing you to  inclusive business: buzzword or real performance lever? offer personalized ads when you visit other pages with the goal of completing your purchase on our website.

Where can we use retargeting?

We have different options when it comes to using retargeting , and there are also

several platforms where you can put it into practice.

When choosing the best retargeting option, we need to know our budget , be clear about our objectives , and analyze the typical behavior of our potential customers.

Taking all of the above into account, we seek to use the locations where users are most likely to click on the ads they see.

• Display networks : This is the most common way to run retargeting ads, through Google Ads or on social media. The cost varies depending on the number of impressions or clicks the ads receive.
• Social media : Allow your website users to receive your ads while browsing their social media channels. Facebook is often used because it offers general content and has a broad audience. But sometimes there are more interesting options (LinkedIn, Instagram, Pinterest, etc.) depending on the target audience you want to focus on.
• Email : You can use this medium through reminders when a user abandons an abandoned cart, trying to encourage them to

Advantages that retargeting offers us

It’s a technique that allows us to segment the target audience for our ads, offering users chine directory personalized products they’ve previously shown interest in.

By allowing us to create groups of potential customers interested in the ads we offer, we can increasingly fine-tune the content of the advertising spaces we offer them and allow us to observe how the conversion funnel works .

Tips to take advantage of retargeting

There are a number of general recommendations when using retargeting to maximize its benefits. Below, we’ll give you some key points to keep in mind.

• Number of ads : It is important to find a balance when offering ads, since too many can be annoying to the user.
• Personalization : It’s important to offer personalized ads based on users’ interests. You can also offer them special offers to encourage conversions.
• Testing and optimization : You can run multiple versions of the same ad to see which one performs best.

Challenges when using retargeting

It’s important to keep in mind that one of the challenges we face when implementing retargeting is obtaining user consent for the use of cookies . This is due to new privacy regulations, which require user consent to use cookies.

Another challenge this marketing strategy presents is the use of ad-blocking methods while browsing, which allows users to focus on the content they are visiting but makes it difficult to achieve retargeting objectives.

In these cases, tools can be used to create tailored ads that do not suffer from these blocks.

Design your retargeting strategies with us

At Hyliacom, we are experts in optimizing all available resources so you can achieve the best results.

We have a highly experienced team that is constantly training. We adapt all of our marketing strategies to offer you personalized plans tailored to your business needs.

Check out our projects and don’t hesitate to contact us to find out how we can help you.