ANO DPO “Academy of Professional Standards” provides additional professional education Referral system for a company services: professional retraining, advanced training, thematic improvement for medical workers.
The Academy is locat in Moscow, but thanks to the distance learning format, training can be singapore telegram data taken. Anywhere without interruption from work. You can leave an application for training by phone or through. The form on the website.
Our Team implement amoCRM in the Academy in April 2020. We also integrat the website and connect the Wazzup. Service. We are currently cooperating within the framework of technical support.
There are 38 employees working in the amoCRM Academy account: the sales Referral system for a company department and the educational and methodological department.
Reason for introducing a referral program
The Academy wanted to attract more clients through recommendations. Recommendations bring “hot” leads that are ready to buy. Therefore, it is important to develop this sales channel.
In May 2022, the Academy received a request to set up its own referral outsourcing call center vs. expanding your own managers. part 2.
program. The Academy manager saw our training video on YouTube about creating a referral program. It was implement using a standard tool – the ” Triggers ” and ” Mailer ” widgets, as well as using messengers.
The company’s management decid to implement a referral program as an additional way to attract clients. We set up the necessary functionality, using modifications. And adapting processes to the requirements of the Academy.
A student who came by recommendation will receive a 15% discount on their training.
And the referrer (the one who recommended the training) will receive 1000 points for each student who paid for the training. 1 point = 1 ruble. You can pay up to 95% of the course amount with points.
Implementation of a referral program
The student can send this link to his colleagues, friends, acquaintances. When one of them follows this link, he gets to the amoCRM form. In this form, you need to specify your contact information.
Then the lead is process . If he purchases the course, the referrer receives a message that he has been awarded 1000 points.
The calculation of the training amount with a 15% discount occurs automatically if a separate field indicates that a discount is us. To pay with points, the manager must enter the number of points us In a special field. Then this amount will be automatically deduct. From the total transaction budget.
In order for the referral program to have a greater effect, a system of calling clients was system for a also set up. Within 4 days after completing the training, the manager must call the client and tell them about the referral program. In the future, the same manager accompanies the referral who came on recommendation.
