A call center is much cheaper than having your own Outsourcing Call Center staff of managers (choose call centers with per-second billing, for example Lead2Call , and it will be even cheaper without loss of quality).

However, it is important to clearly understand that an outsourced call

center is not a sales department. Call center operators are japan telegram data not salespeople. An operator will ALWAYS sell worse than his own sales manager.

Understanding that operators will sell worse than managers is not a reason not to work with call centers, but it causes an understanding. That a call center is not an external sales department, but only a tool that needs to be properly integrat  into the structure of. The sales department. Such integration ALWAYS gives a high result.

The call center has completely different tasks. The main characteristics. Only with the harmonious work of these departments is it possible to fully develop a lead before signing a contract one is generating warm and hot leads traffic to the customer’s sales department , so that the customer’s sales department employees can close the deal with the hot lead.

For example, the only 12% of b2b marketers have good lead-to-sales conversion rates.

integration of call centers into their marketing activities increases lead conversion by up to 35%. First of all, due to the fact that the call. Center does not allow any lead to be “lost” Or left unprocess.

What should be taken into account in the specifics of call center operations?

• A call center operator works with hundreds of incoming requests simultaneously and services requests from several call center users in parallel. The operator never knows which customer company will be contacted next. The operator’s efficiency directly depends on the quality of the script. The script should not only be well written in terms of logic, but also have links to additional information that may arise during the conversation, so that the client has the complete illusion that he is talking to a company manager, and not a call center operator. Reliable call centers will always offer their users a script preparation service. Or, at a minimum, they will moderate the proposed one and draw the user’s attention if the script needs revision.

• The call center can simultaneously process from several dozen to several thousand incoming requests or make the same number of calls. Moreover, it can do all this in situations of intermittent traffic. At the same telegram data  time, unlike sales department managers, they will receive payment only for the actual time of conversations.

• Call center operators will NEVER miss an incoming call. They will NEVER forget to call back. That is, they will not dump leads. Managers of ALL sales departments dump leads. The only question is how much (some more, some less).

There is no point in involving call centers if:

• If you sell a technically complex product that requires specialized knowledge even at the first contact with a potential client.
• If the number of leads is significantly lower than the resources of your own staff (when managers have time to process all applications and still have some tea).