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WhatsApp announced today, Wednesday, September 20, during its international event Conversations 2023 held in Mumbai (India), several new features that will help “accelerate the way companies carry out actions in a WhatsApp chat,” as reported in a news item on the official WhatsApp blog (Meta).
Specifically, it introduces flows so that businesses “can offer more experiences, such as quickly choosing a seat on the train, ordering a meal or booking an appointment, all without leaving the chat.” With WhatsApp flows , “businesses will be able to provide comprehensive menus and customizable forms that adapt to different needs. Flows will be available to businesses worldwide through the WhatsApp Business Platform in the coming weeks.”
The company also says that
A with the new features introduced today, “it is now easier to complete a purchase directly in the chat.” The reason is that “starting today, people in India can add items to their cart and send a payment using the method they want: supported UPI apps, debit and credit cards, or other options.” And it will do so through partnering with Razorpay and PayU “to make payments as easy as sending messages.”
Third, it has announced that companies with a WhatsApp Business account buy telemarketing lead (one of the most recommended social networks for companies ) can receive Meta verification, which allows you to know that you are sending messages with the correct company. “To subscribe to Meta Verified , companies must prove their authenticity to Meta and, in exchange, they receive a verified account badge, improved account support, and protection against identity theft,” explains the news on WhatsApp’s official website.
For businesses interested in signing up
Meta Verified will include additional premium features, “such as the ability to for men and women the program offers generous create a custom WhatsApp page that’s easy to discover via web search and cross-device support so employees can respond to customers.”
“We will begin testing Meta Verified soon with small businesses using the aleart news WhatsApp Business App before making it available to all businesses on the WhatsApp Business Platform in the future,” the news item concludes.
