By itorial Staff with No comments Digital insightsDigital Marketing
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Taboola announc yesterday, September 20, 2023, an agreement for the exclusive management of native recommendations for all Yahoo websites in Spain . This announcement is prec by a 30-year strategic agreement between Taboola and Yahoo through which Taboola “exclusively powers native advertising for all Yahoo-own websites.”
These include Yahoo Finance, Yahoo Mail, Yahoo News and Yahoo Sports , as not in Taboola’s press release to mia outlets. The partnership allows the two entities to “develop native advertising for advertisers and thus improve relevance and reach indices.”
With this collaboration
Taboola advertisers in Spain will have direct access to Yahoo’s vast digital ecosystem, as well as its popular email service, for the development of campaigns in desktop, mobile and application formats.
Add to Taboola ‘s reach with more than 9,000 partner publishers, including El Mundo, El País, Marca, La Razón, 20 Minutos and La Vanguardia, as well as its nearly 600 million daily active users, “this agreement allows the brand to reach users in the Spanish market on an unprecent scale.”
“With Yahoo, we are empowering advertisers to connect with millions of users. In telemarketing sms phone number lead Spain every day. Spanish advertisers will have tremendous visibility across some of the country’s most visit websites, where they can connect with a highly engag audience.
This allows Taboola to
A significantly increase its presence in Spain and provides advertisers with higher reach figures, better campaign results and a strong local team that can support advertisers’ success. The positive response from the market supports Yahoo’s performance and highlights the value of our strategic partnership.”
Adam Singolda, CEO of Taboola
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