You can add Google Analytics tracking code to your website theme’s header or footer without the help of a plugin.

However, we don’t recommend this method. The slightest misstep can cause your entire site to crash or malfunction. Additionally, you may need to update your code if you change your theme or perform major updates to your site.

You may also need to debug crawling issues and constantly check your site’s performance , which makes scaling difficult. Additionally, kuwait whatsapp number data 5 million  changing your theme code can pose a security risk.

With those disclaimers out of the way, there are three ways to add Google Analytics tracking code to your theme.

Add Tracking Code via Footer.

Adding the tracking code to the footer is almost identical to adding it to the header. The only difference is that you’ll add it to the footer . file, not the

To get started, use your cPanel or an FTP client portal and locate the public _html root folder as in the previous process.

Follow the same process you did when inserting the code into the header .php file , but this time locate the footer .php file .

Finally, insert your Google Analytics tracking code just before the closing </body> tag in your   file .

Add it and you’re done! You can now successfully add the tracking code to your theme’s header or footer via cPanel or an FTP client.

We insert the tracking code in the header or footer so that it can track all pages.

Add tracking code via ,

For this method, we will be using the WordPress dashboard. Here, go to Appearance » Theme Editor .

You will see a list of files on the right, under Theme Files ; locate the “functions. php” file.

Scroll to the bottom of the page and just before the closing tag, paste this code:

Then press the Update File button and you should have added your Google Analytics tracking code.

Keep in mind that adding the tracking code manually or through WP ,strike hile the ron is ot: ow ik Tok Advertising orks Code may take some time before the metrics start appearing in your Google Analytics dashboard.

Congratulations! You can now use Google Analytics to monitor the performance of your WordPress site. Next, let’s go over some frequently asked questions.

FAQ: How to Set Up Google Analytics in WordPress

Is Google Analytics free?

Yes, Google Analytics is free for anyone to use.

Is it safe to use Google Analytics through a WordPress plugin?

Yes, using Google Analytics through a trusted WordPress plugin like Monster Insights is safe and recommended, barbados businesses organization Monster  Insights ensures the security of your website data by adhering to best practices:

• Data Privacy: Monster Insights complies with privacy regulations such as GDPR and offers options to anonymize IP addresses, ensuring user data is protected.
• Secure Integration: It uses secure OAuth authentication to connect to your Google Analytics account, keeping your data safe from unauthorized access.
• Regular Updates: The plugin is updated regularly to fix security vulnerabilities and maintain compatibility with the latest versions of WordPress.