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Link building can ensure that the organic traffic to your website increases significantly, especially within a competitive market. In combination with a strong SEO technical basis, relevant content and an optimal user experience, link building can be the secret behind rapid online growth. But what exactly is link building? The importance of online quality, relevance and authenticity has never been more important. Although a cowboy link building strategy can work in the short term, it is wise to quickly switch to a more sustainable strategy. If your company wants to focus TW Lists on long-term organic growth, a link building strategy bas on relevance, quality and authenticity is necessary. If you continue with quantitative link building for too long, you will see that the links have little or no effect over time.