In Yandex Direct, based on Turbo Pages technology, you can create simple sites with basic functionality of an online store. The sites are adaptive, load quickly on mobile devices and are ready to receive traffic. They are also free and are created using a simple constructor.
We talk about the advantages and limitations of Turbo sites Yandex developed Turbo pages in the article. We also show step by step how to create and prepare a site for a small online store for launching traffic.
What are Turbo sites and what are their benefits?Yandex developed Turbo pages
Turbo site is a simple site that can be created based on Turbo pages in the Yandex Direct interface. It is created in the constructor from ready-made blocks. If you have previously worked with Tilda or other similar services, the creation principle is already familiar to you.
A turbo site is suitable if you don’t have a site yet or you want to test several hypotheses without using your main site.
As of today, the turbo site builder is only available in those accounts where they were created earlier. If turbo pages have not been created in the account before, this tool will not be available.
Let’s take a closer look at the features and advantages of Turbo sites.
Pros of Turbo Sites
Optimized for fast loading
Yandex developed Turbo pages to improve interaction with sites on mobile devices – mobile Internet can be unstable, so it is important that pages load as quickly as possible.
Turbo pages load 15 times faster than regular sites. This is achieved through maximum optimization. Turbo pages do not have:
- unnecessary effects that slow down page loading;
- scripts;
- “heavy” pictures and other graphics.
This allows you not to lose users who have poor internet at the time the site loads (with regular sites, this is how it works: if the page does not load within a few seconds, it is closed).
Suitable for SEO Yandex developed Turbo pages
A turbo site is almost a full replacement for a regular site. It can also be promoted in search and receive organic traffic – the pages of a turbo site are well indexed by search engines (especially Yandex, which is not surprising). The main thing is that the content of the landing pages is relevant to user requests.
Allows you to get more conversions from mobile traffic
Lightweight pages and fast loading on mobile devices affect palau business email list the efficiency of the site. The fewer bounces (and Turbo sites allow you to reduce this figure to 30%), the more potential customers get into the funnel and, as a result, you get more conversions.
Free and no limits on the number of sites in the account
In your Yandex Direct account, you can create any number of Turbo sites — there are no restrictions. At the same time, creating and maintaining sites is completely free — you do not need to pay for a domain, hosting, or maintenance.
Created in a few clicks
Creating Turbo sites is easy, even if you have never done protects you from website hacks anything like this before. There is a constructor with ready-made blocks for different types of content. Drag and drop, add text and pictures, set the settings – and the site is ready.
For those who have already worked with constructors (for example, with the tools from this selection ), the Turbo-site constructor from Yandex will be as clear as possible.
Adaptability
When creating a Turbo site, you don’t need to worry about adaptability and prepare separate displays for different screen resolutions. The sites are already adaptive and when creating, you can check in preview mode how the Turbo site is displayed on mobile devices and how it is displayed on the desktop.
There are ready-made templates
It is even easier to create sites for popular niches. For example europe email , if you need to create a site for a fitness center, the constructor already has a ready-made template for this topic.
Integrated with Metrica
Turbo sites are ready for web analytics – when you create a site in Yandex Metrica, a new counter is automatically created and linked to the resource. It already has preset goals for tracking clicks on buttons and interactions with other page elements. You will be able to track user actions, measure conversion and create audiences for retargeting.
