When US or UK users search for specific tours or activities through Bing Search. Bing Maps or Bing Tours Guides. The new ad format will appear. How does Microsoft Ads work for tours and activities? When users search for tours or activities in Bing Search. Bing Maps or Bing Travel Guides relevant ads will automatically pop up for them. These advertisements are provid with a name photo price information and reviews. This way the user can see at a glance whether the activity suits them. The new ad format is dynamic and creat using unique fe files.
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Advertisers do not ne to add keywords to the ads; ad format is creat bas on Microsoft’s AI. Where can the ads be seen? First of all the ads show up in relevant Bing searches. In addition. The advertisements can also be seen when users in Bing Maps are looking for a specific destination or when the user searches for what to do at a specific location. Within the Bing Maps interface Ttours and activities can also appear when the user hovers their mouse over certain points USA Phone Number List above the map. Finally the ads can also be seen in a carousel under the subpage ‘Bing Travel Guides’. Microsoft ads What is the relevance of this new advertising option? The search ‘Leisure activities’ has become increasingly popular in recent months. As corona is increasingly under control.
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According to a survey of Microsoft Bing users, 40% of those survey would like to get back to outdoor activities and 26% express an interest in cultural outings. With the new ad format, advertisers have a new way to reach this large group of consumers and capitalize on increas demand. Improv results Microsoft also want to highlight the efficiency of the new tours and activities ads during the launch of the Beta version. In the pilot program, a large online TW Lists travel agency report that its CPA increas by. Another activity platform saw its ROAS for text ads increase by 16% and finally the CPC of a major tour provider fell by 36%. If these results are representative after the actual launch, advertisers using the new ads will.