Know who you are advertising for It is important to properly map out your target group. Customer knowlge is essential for a successful guerrilla marketing campaign. If you know who your customer is and how to reach them, a campaign can be successful. Map out where your target group is locat (online or offline) and what concerns the target group. When you have insight into this, you can respond exactly to the question of your target group. Cost and time Not all guerrilla marketing campaigns cost a lot of money. On the other hand, they often take a lot of time. It is important to have insight in advance how much you want to invest in your guerrilla campaign – both time and money.
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Think of something fun It is important that your campaign shows something new. Try to be original and unprictable. If you manage to make people laugh with your campaign or tear them away from reality, you will be remember better. You have already mapp out the target group, now make sure that this group can identify with your campaign. When people identify with your campaign, an action is shar more quickly Brazil Phone Number List on social mia. Use your own channels Don’t forget your actual channels! Free publicity is still extremely valuable. Create a specific landing page for your guerrilla marketing stunt and post a follow-up on your website where you encourage visitors to take action.
Marketplaces Personalization Options
You can also reach your audience with a press release or your social mia channels. What should you not do? Guerrilla marketing is a useful tool, but it can also have several disadvantages. If you use the wrong strategy, you risk having a counterproductive effect. Therefore, avoid the following: A campaign that does not suit your company Make sure that the campaign matches the identity and TW Lists core values of your company. Your guerrilla campaign can go viral, but if people don’t remember anything about your company or can’t make the link, it won’t help you. Negative publicity In guerrilla marketing, an action can also have the opposite effect, for example if the message is not clear.