Why are promotional emails a central component of your marketing strategy? Quite simply, they’re effective (just like email marketing in general).
In fact, 91% of consumers open their inboxes every day. Furthermore, brands achieve a return on investment of €42 (for every €1 invested) when they launch a promotional email campaign .
For example, 68% of millennials say that promotional emails influence their purchasing decisions. And 76% of mailing list subscribers have already placed an order after receiving a promotional email.
Beyond its effectiveness and excellent ROI , promotional mailing offers other advantages to your brand.
5 Best Practices for Creating Promotional Emails That Convert
Simply sharing a promotion (or any other exclusive perk) with your email list subscribers is a great way to generate new sales. But for a promotional email campaign belize phone number library to be truly effective, it must be well thought out and optimized beforehand.
Here are 5 concrete tips for creating effective promotional emails.
5. Test, track and optimize your promotional emails
Like any marketing strategy, the best way to we analyzed the app and created boost its performance is to test different approaches, measure results, and optimize future campaigns. This way, you can experiment with different incentives, subject lines, designs, and CTAs. After sending, you’ll be able to track engagement metrics and KPIs relevant to your goals.
You can then leverage the segmentation and marketing automation tools offered by your email service to create more effective workflows based on your audience’s behavior. For example, you can create specific flows for post-purchase (with a thank you email, feedback collection once the package is received, and a cross-selling email X weeks after the purchase).
The key tip:
Be careful to choose your triggers carefully. Not text services all actions need to be incentivized, or at least not immediately. For example, it may be better to wait X days before offering a promo code following a shopping cart abandonment, since the customer may simply need a little more time to validate it on their own without your brand offering them a discount.
