During the lockdown. WhatsApp aims to digital platforms and social media have exploded due to bulgaria phone number list the need to make purchases of varying magnitudes. Users have sought channels that avoid crowds and offer direct e-commerce responses. Many have updated their systems to make purchases organized and visually appealing to consumers, as is the case with Instagram in its latest update.
Within this context, the most widely used communication channel, WhatsApp, is gaining significant popularity, registering 86% usage and 69% importance as essential during the quarantine in Peruvian society, according to .
Ipsos Director Javier Álvarez mentioned that this
It’s a social tool with 15.8 million users and 4.5 million people in the country making a What to look for in an email marketing tool purchase, as its evolution makes it easy to access 30 categories of products and services. However. WhatsApp aims to a percentage of this population doesn’t consider it a direct e-commerce medium. This data was based on a sample of 300 mobile users aged 18 to 70 from NSE A, B, and C, studied from September 17 to October 4.
Ipsos Director Javier Álvarez mentioned that this tool already had a sales option, but only 4% of respondents used it. He also mentioned that those who don’t consider WhatsApp a sales channel do so because it doesn’t include a payment method and is done through prior coordination with the seller. The most commonly used payment methods are cash (62%), banking apps (37%), debit cards (35%), transfers (34%), platforms (10%), and credit cards (9%) and deposits with agents (8%).
Within the shopping categories
Thus, 30% of users make purchases and/or orders via WhatsApp, representing a 22-point growth in recent chine directory months and even estimated to surpass social media, as these purchases are essential, frequent use that ensures infection prevention and speed of purchase. Furthermore, the expert noted that the use of the app as a sales medium has surpassed e-commerce, as it offers a personalized experience.
At the same time, the potential shopping
Within the shopping categories, the most notable are food, beverages, restaurant meals, clothing, and personal hygiene products. It could be said that basic needs are covered by this channel; the clothing category is new, and services such as plumbing and electricity are in the top positions, along with toys, for holiday season revenue.
At the same time, the potential shopping categories for Peruvians are 43% medicines, 41% fruits and groceries, 32% meats and sausages, and 26% appliances.
