What to look for in an email marketing tool?

Choosing the right email marketing tool can seem overwhelming with all the options available. To make an informed decision, here are the key elements to evaluate before you take the plunge:

  • Number of contacts and sends: Most free tools limit the number of contacts you can store in your list and the number of emails you can send per month. Make sure the limits offered match your current needs and your near-future growth. Be realistic about the volume of emails you plan to send.

By evaluating these aspects, you will be better equipped to choose the email marketing tool that best suits your needs and will allow you to effectively launch your campaigns.

The top 10 best emailing & newsletter software

Now let’s discover the best email marketing tools that will help you get started, even on a small budget.

Of course, there are many other el salvador phone number library solutions (Sarbacane, GetResponse, eTarget, Benchmark email, ActiveCampaign etc.), but we have limited our list to offer you only our favorite software.

At Brevo, we obviously believe we offer the best email marketing solution. However, all of the providers presented below offer high-quality services—the choice will depend primarily on your needs. We therefore strive to present each solution transparently and objectively.

THE all-in-one French emailing and marketing solution .

Brevo (formerly Sendinblue) is more than just  free linkedin account email marketing software. The service provides you with a complete sales and marketing toolbox: email marketing, integrated CRM, SMS, WhatsApp campaigns , live chat, push notifications, and much more.

But if you just want to send an email campaign or a newsletter , no problem! With Brevo, you can program your first campaign simply thanks to a super intuitive drag & drop editor.

The basic features of the emailing solution are therefore accessible free of charge:

How These Companies Are Using Newsletters to Accelerate Growth

  • Responsive design newsletter editor
  • Email template library (email template text services s to get you started without design knowledge)
  • Unlimited contacts, simplified contact management and advanced segmentation
  • Double opt-in forms for collecting email addresses to integrate into your site
  • Marketing automation
  • Real-time statistics of your campaigns, such as open or click rates
  • SMS marketing
  • Transactional emails
  • A/B Testing
  • Many integrations for systems like WordPress.
  • GDPR compliance to ensure the protection of your data.
  • Automatic software update

Brevo is the perfect tool to set up your digital marketing strategy and email campaigns when you’re just starting out.

With the free plan, you’ll already have access to most features and can send up to 9,000 emails per month. If your contact list grows and you need to send more emails, you can easily upgrade to a plan that suits your needs: starting at €7 for 5,000 emails sent per month!

2 – Hubspot

A multi-channel tool for marketing and sales.HubSpot’s email marketing features are split between the Marketing Hub and the Sales Hub. The Marketing Hub focuses on tools for growing traffic and leads, such as emails, landing pages, social media ads, live chat , video, SEO, and content.

The Sales Hub adds email tracking and scheduling, meeting scheduling, customer relationship management (CRM), predictive lead scoring, sales automation, email sequences, and reporting. The Service Hub offers ticketing and support features.

Overall, HubSpot covers all areas of digital marketing and is aimed at sales-oriented businesses, such as SaaS.

It’s a very good solution in terms of features, but it’s designed more for large companies because it’s very expensive (you’ll generally have to pay around €3,000 for onboarding alone).

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