In this way, he combines need can his passion with a real need.
Another example is Facilitape .
The founder is enthusiastic about adhesive tapes, especially neon colored tapes.
Instead of just writing about adhesive tape and living out his enthusiasm, he asked himself:
He helps companies hold better workshops and meetings and find creative solutions for meetings.
And all this with need can adhesive tape
Companies are happy to pay for such creative approaches because the whole New Work topic is very current.
In this way he met a need and combined his passion with it .
That’s why I don’t just ask what I enjoy, but also what the market wants and what problem I can solve for the target group with money.
Another example is Alex Hormozi .
He was a fitness enthusiast and gym owner.
He could have gone the influencer route and simply posted himself.
Share photos on Instagram.
Maybe sell his e-book.
However, the need for another fitness influencer was very low.
Therefore, he would have received a very low score as an influencer.
What did he do?
Instead of positioning himself as an influencer, he went to other gym owners and helped them gain more sales and more customers .
He addressed a completely c level executive list different need, one that is much larger, and thereby scored highly in the content business.
If you want to build a business as a content creator, success depends largely on the problem you are solving.
If you solve a problem that has only a small pain point, you will earn little.
But if you address a big need, you will earn a lot.
Now we move on to need can the fourth commandment
The fourth commandment is time.
The “T” stands for time .
If you want to run a business, you have to separate your income from your time.
We all know the old saying:
“Stop trading time for money.”
That’s true, but there is no such thing as truly passive income.
Some people sell writing books as passive income
“Write a book, publish it on Amazon, and you’ll earn passive income.”
– “ But you have to write the book first ” –
You have to keep up the time you put in beforehand.
It is not passive .
It is delayed.
The same applies to stocks.
You must first earn the wealth that you invest in stocks.
You earned it with time .
So don’t come with this “ passive income ” nonsense.
You have to manage to decouple your income from your time .
To create it indirectly delayed and leveraged.
For example, if you write a book,
If you invest for six demographic segmentation months, you can sell it for the next six years or, if it becomes a classic, the next 60 years.
This means you have separated your income from your time.
For example, if america email you do consulting.
If you are a coach and do one-on-one work, then it is still very much tied to your time.
You have your hourly rates or your daily rates that you make.
