and Special Ad Audiences?
Facebook (Meta) introduced special ad categories to prevent discrimination and comply with the laws of different countries.
You’ll need to choose a category for your campaign if you’re creating a campaign related to credit (including loans and credit card offers), employment (ads promoting job opportunities, job boards, job fairs), housing, and social issues, elections, or politics.
Audience targeting
options for ads related to credit, employment, or housing opportunities are limited or unavailable. Some of the telemarketing data limitations relate to age, gender, zip codes, and interests. Exclusions, lookalikes, and saved audiences are also restricted.
Hence, Special Audiences were created. They function similarly to Lookalike Audiences but don’t include personal attributes eu phone number that could lead to discrimination.
Timeline Facebook is phasing
out special ad audiences due to its tw lists agreement with the U.S. Department of Housing and Urban Development. The availability timeline for special ad audiences is as follows.
