Digital media has become a key step in the automotive consumer journey. Twice as many people begin their search online compared to dealerships. 95% of vehicle buyers use digital technology as a source of information. According to Meta, 63% discover new vehicles and 53% decide on them online.
At Driftrock, we’ve helped 22 brands and hundreds of dealerships capture and convert more leads from more than 20 sources, and our clients have consistently seen strong results from Facebook.
That’s why we’ve prepared
this article to discuss Facebook Dynamic Ads and Facebook Auto Inventory Ads. We’ll discuss the differences, how to create Facebook automotive ads, and best practices.
Want to capture and convert more phone number lead automotive leads? Learn more about Automotive Strategies powered by Driftrock here.
Facebook Dynamic Ads
With Facebook Dynamic Ads, you can retarget people who have visited your website and shown interest in your products or services. You’ll also target users who have shown interest on other websites.
It’s a great solution for brands with a large, frequently changing product list. Showing customers relevant, in-stock you will not be able to create products they’ve already viewed, or similar products, increases conversion rates and ad engagement.
In the automotive industry, products are much more complex than in most industries, requiring a more personalized automotive experience. That’s where Meta Automotive Inventory Ads comes in!
We’ll explain in the next section:
Why you should use Facebook Auto Inventory Ads
What’s the difference between Facebook eu phone number Auto Inventory Ads and Facebook Dynamic Ads?
How to create Auto Inventory Ads on Facebook
Best practices.
