You never get a second chance to make a good first impression.”David SwansonIf you’ve ever written an essay, blogged, or prepared a speech, you’re probably familiar with this golden rule: make sure your introduction is perfect . Well, it’s the same with email marketing!
The welcome email is the first email you will send to your new contacts after they subscribe to your list.
You may not realize it, but this is your most important email:
- Most read: According to a study b cyprus phone number library y Experian , the average open rate for a welcome email is 57%, which is much higher than most promotional emails.
- The most decisive: a successful welcome message leads to a better opening rate for subsequent emails (source: Return Path )
Above all, the welcome email comes at the precise moment when your users are most receptive to your communication. It would be a shame to waste this opportunity!
An effective welcome message must therefore:
- Make people want to discover promotional emails to boost loyalty your world
- Encourage the opening of future emails
- Guide the user to a first action
We’ve gathered 6 best practice examples to help you engage your users from your first email.
Don’t forget the unsubscribe link
To be GDPR compliant, you must add an text services unsubscribe link to your emails. Additionally, people who unsubscribe do less damage to your sender reputation than those who report your emails as spam.
Brevo adds an unsubscribe button to all of its email templates by default, so you don’t have to worry about it.
A good solution to get started, but which lacks certain advanced features, it is therefore mainly a tool which lends itself to more limited uses: more for a blogger than for an e-commerce business.There is a small downside to the price, however, because while the automation features are available from $29 per month, beyond 1,000 contacts the price of your Active Campaign subscription will increase very quickly (already $79 for 5,000 contacts).
