In Business to Consumer Marketing. Actions are directed from the business to the final consumer . Who makes more impulsive purchases than in B2B marketing. So the emotional factor comes to the fore. Hence the importance of knowing the types of B2C promotions.

The Internet has made it possible for consumers to find out about offers . Promotions or discounts online instantly. For brands, the sales process has become more complex and competitive, but new opportunities are also emerging and B2C promotions come into play to increase sales and reach more consumers.

Each B2C technique is designed with different strategies and different b to c database  objectives. However, companies that direct their promotional actions to the end consumer are interested in increasing conversion rates, but they are also used to arouse interest in a specific product.

Do you want to know what kind of B2C promotions we are talking about? We will tell you.

Types of B2C promotions to reach the end consumer

There are countless promotional campaigns online and in physical stores, the most common and used are the following:

Winning moment

These are promotions that allow consumers to be rewarded for  comprehensive gift catalog management: from product purchase to the last mile participating in a promotion, either through the “winning form” or games such as the “wheel of fortune” or the famous “scratch and win”, and to obtain a prize instantly. The company can program the date, time, even exact minutes and seconds in which users will win a prize. The choice of incentive will be key to the success of this type of campaign.

Raffles

Raffles are another way of giving gifts to consumers with an emotional plus. The advantage of this type of promotion is the easy participation by the consumer, making the promotion dynamic in different channels. It is also very characteristic to spread raffles, especially by word of mouth, making your clients become ambassadors of your brand and product.

An attractive gift will always be the main value to capture the attention of the participants.

Gamification

Make your promotions fun by including online game mechanics (or advergaming) that encourage consumer participation and activation. Memory and visual agility games such as the classic trivia, you want to be a millionaire, crossword puzzles or find the hidden object.

Interact in the most pleasant way with your clients and consumers, creativity is served!

Competitions and consumer involvement

Generate greater engagement with your brand and products through contest dynamics in which consumers can share their experiences with you: photo and video contests are a success in promotional campaigns and in creating a brand community.

Accumulation of points

This mechanism not only attracts new customers but also generates loyalty to your brand european union phone number or product. By uploading unique codes for your product or purchase receipt. The consumer will accumulate points to redeem for gifts and prizes chosen by the brand.

Cashback

This promotion is intended to encourage the consumer or client to try your product or service and, in return, will receive a refund of part or all of the amount of the product. It is usually used to promote the launch and innovation of a new product or to encourage retention and loyalty.