The pandemic has significantly increased the time people spend online. Interest in websites and brand pages on social networks has grown, which has opened up new opportunities for marketers to expand their audience and interact with customers. Having a content plan, regularly Top Digital Marketing publishing posts and feedback allows you to attract new consumers and build trust with them – and all for relatively little money lists blog content categories, and social media content, blog content categories, and social media content, , but will also become more widespread.

Still not convinced? Here are some numbers: In Q2 2020, social media budgets accounted for 23% of total U.S. marketing budgets . Last winter, it was just 13%.

We check the accuracy and relevance of our data in search services…

… and if everything is not quite right there, we fix it. After all, local optimization is very effective: if people are looking for a specific product or service relative to their geographic location, algeria whatsapp number data 5 million they are more likely to buy than others. And it becomes easier to convert them.

To “take off” in search results, you need to responsibly fill in information about the company, its working hours and services in the Google My Business service. But you can’t fill it in and forget: the same Google often updates its local SEO algorithm , and therefore, for better work, the data will have to be regularly checked and updated. This will not only increase relevance in search results, but also inform customers about changes in working hours or promotions. And for the company to appear in the “near me” search, make sure that you have a geographically defined service area. You can include keywords related to the location or a nearby landmark in the SEO strategy.

Becoming more accessible

Changes in people’s usual lifestyles also affect their ability to visit brand stores, service offices, etc. Therefore, changes in the opening hours of your stores or an increase in the shelf life of goods in the warehouse can favor customers and increase the likelihood of their return.

It is also worth mentioning here the need to create a list of customers who can be automatically notified of changes, new offers or arrivals. After all, timely communication about this also makes products or services more accessible.

Moving Away From Manual Bid Setting in Google Ads

Google marketers are constantly working on optimizing advertising campaigns, the clear corporate culture and one of the main achievements of recent years has been the automation of the bidding process. Algorithms allow you to save both time and money, getting the maximum return on investment. And the freed up hours can be used to improve other aspects of contextual advertising .

2020 was a breakthrough year for automating these processes, as it was the year that search engines rolled out more than one update for this purpose. In 2021, this trend will not only continue, but will also become more widespread.

We adapt the site content for voice search

Another trend, the prerequisites for which have appeared literally in recent years. Thus, the search results for a voice query often differ from those that appear for a written one. Therefore ,  barbados businesses organization you can increase the relevance of your site in systems by adapting the content of the site – the text should be simpler and more conversational.

Although voice search has not yet gained the popularity it has in the West in our country, it is rapidly approaching it. Therefore, it is worth optimizing your site for it now – it will come in ha

 

Increasing customer retention through segmentation

This strategy is not new, but it has become popular recently. It turns out that many small marketing campaigns aimed at a narrower area can produce amazing results. In comparison, even large campaigns for a wide audience lose.

Segmentation strategy involves grouping target audiences based on certain characteristics, behaviors, or habits. Each new audience segment is then assigned a list of email addresses to which personalized ads are then sent. This also works for specialized ads on websites, blog content categories, and social media content.

This also works with influencers. Unlike million-follower bloggers, who have already taken their place in the celebrity ranks in the audience’s understanding, micro-influencers are more like regular people with an above-average number of followers on social networks. Their audience is more segmented and active, and attracting many small bloggers can be much more profitable for promoting a product than a campaign with a high-level blogger.