You end in the form of a conclusion and a prelude to the next blog, in which you zoom in further. And a call-to-action with each article, precisely because you do not determine when your reader drops out
Help your readers easily navigate through your text by making it easy to read
You ensure a good layout, with a stimulating, clear explanation of the content of your blog post in the first paragraph, special lead short paragraphs and subheadings above the different paragraphs
Alternate between short and long sentences
Your language use is active: leave out the passive verb form and perfect tense (‘is made,’ ‘happen’) and auxiliary verbs such as ‘kunnen’ as much as possible
Briefly explain jargon
Example of a case
You can write a blog series every month. For a HR consultancy firm, I took care of the weekly blog for a long time. We work with monthly themes. In the first article, we present a practical situation, for example about the annual performance review.
The theme was: to conduct performance reviews or not? And if you do, how do you do it in such a way that it also yields results? This HR consultancy firm us its own approach. In the first article, we show how the performance review was organis and conduct at their client before they implement their approach. And what the result was. The aim of the situation sketch was to wake people up through recognition: ‘Hey, that’s the way it is with us too!’ The HR consultancy firm analys the process and came up with points for improvement. At the end of the first article, we gave a preview of their approach.
The second article was a theoretical article, in which we explain their approach
In the third article we show how they put this approach into practice with their client and in the penultimate what’s important this week: facebook’s social network for neighbors and twitter’s voice chats article we drew the conclusion and explain why it works. We end the blog series with the result in measur figures of the clients for whom the agency had appli this approach, drew a final conclusion and repeat the call to action for guidance with this approach.
Blog series tip
Combine the articles from a blog series, add additional tips, and turn them into a whitepaper that people can europe email download for free.
