Until relatively recently, if you asked someone if they knew a Spanish technology brand called bq , most would answer negatively.
But in recent months , the company’s growth has been unstoppable , surpassing the all-powerful in 2014; currently, only Samsung surpasses them .
BQ (stylized Spanish technology as bq) has defined
Its business model with its own distinctive features : it has opted for constant innovation , incorporating new product lines that generate higher margins, a commit quality, selling at low-to-mid-price levels, and avoiding advertising or promotions (just a week ago, it broke with this premise by launching its first TV ad).
And this model, chosen by the company, has proven to be successful.
bq printer
www.eleconomista.es
It is curious how a company that has opted to do without marketing has achieved such a resounding brother cell phone list success, but it must also be taken into account that they have for paid marketing but for another type of marketing , buzz-marketing or word-of-mouth marketing , appearances in television reports and news , a strong presence on YouTube with its own channel , daily management of its social networks ( Twitter, Facebook, LinkedIn …) and a presence in other written media at low or no cost.
The company has firmly committed
to internationalization , entering Portugal, Germany, France , etc., and reinvesting the profits the company obtains in continued growth .
The story of bq dates back to 2007, when a group of university students decided china numbers to start a technology company called Booq . They began selling USB flash drives , and ded into e-readers and tablets .
from 3D printers to tablets , monitors and even robotics kits .
I think it’s very positive that at the current time, when the crisis continues to hit 6 different language support Spanish companies , a small technology company has opted for national talent and has fearlessly competed with the big players in its sector , being very clear about its mission , vision and values .
