Column – For many people, the word ‘lobby’ does not have a positive meaning. Unless you work in the hotel industry. It suggests backroom deals and secret deals between politicians and big business. While lobbying is something we should all do. It is nothing more than influencing policymakers. And there is nothing wrong with that. It is an important part of our democracy. It is not just companies that do it. Trade unions do it too. NGOs. Schools. The more lobbying companies, organisations and people, the fax lists better. That ensures that our democracy remains healthy.
That makes it extra unfortunate
A that the fuss about abolishing dividend tax has put lobbying in a bad light again. The advantage of that fuss is that it gives an extra reason to do it differently and better.
The problem is that the lobbying industry has not changed significantly in recent years. It continues to use the same tactics as before the advent of social media and the increasing ability of people to make themselves heard.
The key is to combine these two developments to make lobbying a tool that connects companies, organisations and people in their quest to make europe email a change. There is a huge opportunity for the lobby sector to make a positive change.
How can that be?
That opportunity is using (online) campaigns to create support and action for the topics you are working on. The marsello’s themed templates reat thing is that this can now be done in all openness: companies can create support online for their positions and find people who want to fight with them to make them a reality. No longer in back rooms. No longer secretly.
