The typical buyer spends a lot of time researching, reading reviews and weighing up the pros and cons of the products available. This is where B2B micro-influencers can support and even speed up the decision-making process through testimonials and opinions. Products are explained or discussed by the influencers, thus stimulating dialogue. Since B2B products are often more complex than the self-explanatory products of B2C . The Importance of B2B products are brought closer to the buyer in this way. More emotional posts and interactions ensure that the advertised products remain in the buyer’s memory. In this way, they are more likely to prevail over other products in the decision-making and purchasing process.
The right choice is important
The selection of micro-influencers is whatsapp data important here. This depends particularly on the product and industry. You should consider which customers you want to reach with your influencer campaign. Check which opinion leaders are particularly active in this segment and are preferred by your customers. Micro-influencers are characterized by high-quality and industry . The Importance of B2B relevant content that is commented on and discussed by the community. Consider the following: Has your influencer already advertised for a competing company? In addition, micro-influencers usually target specific niches with their the augment and mix reality technologies content . The Importance of B2B which in turn is reflected in the strategy of medium-sized market leaders or hidden champions. This means that micro-influencers are also a better fit with the entrepreneurial characteristics of most B2B companies.
SAP – an influencer success story
An excellent practical example of the use of influencers in B2B comes from SAP. The company invites executives and industry experts to its events and offers them the opportunity to further expand their brand awareness and influencer role. These opinion leaders discuss current industry topics and share the content on their social networks. SAP, in turn, uses the content on its own channels and blogs, thus taking advantage of the desired synergies.
Conclusion
When used correctly, influencers are also a real opportunity in B2B. Especially if you rely on micro-influencers. But influencer marketing in . The Importance of B2B works differently than in B2C. In addition to emotional appeal, micro-influencers reach customers primarily through industry and specialist knowledge. This promotes trust and is belgium business directory a valuable companion in the decision-making and purchasing process in B2B. Through individual agreements with the influencers, they create their own content. Companies benefit from the resulting synergies.
