If you are wondering why your company’s marketing the fundamental pillars activities are not getting the results you hoped for, don’t worry, you are not alone. Planning an integrated strategy, capable of leading to business growth thanks to the generation of new business opportunities, is not at all simple and takes time.
In the following article, you will find the four essential elements to include (or improve) in your strategic plan.
Why Marketing Strategy Doesn’t Lead to Business Growth?
The answer seems obvious, but it isn’t: the company is special database probably not doing everything necessary to increase site traffic, leads, new customers, and revenue.
>These are not simple processes, but there are four fundamental elements – which transversally concern marketing, sales and customer service – to include in the plan, or simply to improve, to obtain concrete results in terms of business growth.
Here they are below (clicking on the individual items in the list will activate the quick links).
Quick Links:
effective strategies
essential activities
analysis processes
tools and technologies
1. Effective strategies for business growth
The first of the four fundamental pillars for constant why is it important to analyze your sales? business growth is also the most overlooked: we are talking about the strategy, not the general one of the company – which is usually well defined and shared at all levels – but the marketing and sales strategy.
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In particular, one of the steps capable of determining the success of a b2b development plan is the precise definition of the customer that you want to attract to the company .
We are talking about buyer personas , whose study has a decisive impact on all strategic activities. Even when the profiles of ideal customers have been defined, in most cases, they are not detailed enough and above all they are not updated regularly.
How do you create buyer personas?
It is essential to know the demographic, social colombia business directory and professional characteristics of the buyer with whom you want. The start a sales conversation and of all the figures who take part in. The purchasing decision within the same company.
Each role will have a different point of view . The because their responsibilities, experiences and needs cannot be the same as those of their colleagues. Consequently, interests and the way of seeking information. The solutions may vary from one person to another. The company must be ready to provide answers on every channel .
