Promotional emails are to get more eyeballs and drive sales, especially during festive or holiday seasons such as Christmas, Halloween, or Diwali. You can also send these emails during your brand’s anniversary or when your brand hits a milestone, like X numbers of subscribers.
Just because these are promotional doesn’t mean
you can send them to everyone at any time. Your segmentation and personalization should be to the point of targeting the right audience.
For instance, if your target audience is changsha mobile number database in the US, they expect good deals during Christmas or Halloween rather than Diwali.
Goals: To boost purchases.
When to send: During the festive season, anniversary, or milestones. These emails should be sent when users have become familiar with your brand or to re-engage with the inactive user.
A good example is this email by Red Wing Brands of America
Subject line: 20% Off All Footwear & Accessories This Saturday.
Email promoting in-store sale Source: Really Good Emails
The subject line is clear and informs users about the flash sale that’s going on in the store.
The email copy signifies the offer with a coupon code and barcode.
Top of the cherry, allowing users to search for the store. Easy-peasy.
3. Abandoned cart email: For active users who abandoned their cart
Being a B2C, you understand the pain of seeing users browse through your products and add items to the cart but leave before closing the deal. Well, abandoned cart emails are here to save you.
Goal: Remind users about the items in their cart and push them to complete the purchase
When to send: Usually, sending cart abandonment emails within an hour is optimal to remind users what they left behind. But the timing will vary depending upon your industry and target audience. So, our advice would be to use different timing chine directory and run tests to find out what gets you more clicks.
This email by United by Blue is a good example of abandoned cart emails:
Subject line: Looking for a sign? Free shipping.
Abandoned cart email with an option to checkout the cart
Source: Really Good Emails
The subject line is intriguing and emotion-evoking as it highlights the benefit, i.e., free shipping.
The email copy highlights items in their cart, and the design gives a minimalist look to the whole email.
The call to action above the fold is action-oriented.
4. Product recommendation email: For active users
Product recommendation emails are sent later in the user’s life cycle journey when they have purchased from your brand, and you want them to become your loyal customers. These emails help you retain your existing customers.
Goals: Customer retention, boost sales.
When to send: After a user purchases from your brand, nudge them with relevant recommendations after a week. To send the relevant product recommendations, you need to dig up the user’s behavioral history – past purchases, the amount spent, etc. AI tools help you recommend products based on the user’s past purchase history and then send hyper-personalized emails.
We love this personalized recommendation email by Lyst. They used the recipient’s past site interaction data to send highly personalized recommendations.
Subject line: New in from ASOS, Perry Ellis, Ben Sherman, Esprit, and Jack & Jones
