Now that we have an overview of the different marketing automation solutions, let’s take a closer look at which tool is right for your business. There are many solutions on the market (Oracle’s Eloqua, Mautic, etc.), but in this list we’ll focus on the tools that we believe are the easiest to use and most effective.
Brevo: automation for SMEs
Brevo (formerly Sendinblue) was originally canada phone number library an email marketing software, but over the years, the French company has evolved to offer an all-in-one marketing solution.
Today, Brevo offers you a complete marketing automation suite and numerous features that will allow you to organize your company’s entire marketing strategy.
Thanks to an ultra-intuitive visual editor, you can easily create automated scenarios – whether simple email scenarios (birthday emails for example) or scenarios responding to the behavior of your customers on your site through the use of webhooks (such as shopping cart reminder emails).
A solution to easily launch and develop your business.
In addition to emails, you can also 5 best practices in email marketing automate many other marketing channels: SMS, Facebook ads, retargeting, WhatsApp marketing, Live Chat, video conferencing, etc.
Additionally, Brevo has the advantage of being the most affordable solution on the market and you can take advantage of automation tools right from the free plan, making it the perfect software to get started!
Benefits :
- Many channels available (Email, SMS, Facebook, retargeting, landing page creation, Live Chat, WhatsApp marketing, etc.).
- A very intuitive visual interface, even for novices.
- The most competitive rate on the market.
- Documentation and support service in French.
Disadvantages:
- A CRM that only offers simple text services features like task management.
- Simple lead scoring (no predictive lead scoring for example).
For whom?
SMEs, VSEs, bloggers, and self-employed entrepreneurs. Brevo is perfect for startups, but has the advantage of remaining powerful for growing businesses and effectively supporting their needs. Its intuitive handling and simple setup make it an ideal choice for entrepreneurs who want to limit the time they spend planning marketing campaigns
