Marketing has changed over the past few years as technology has evolved. While much of marketing was already moving toward digital, the trend has accelerated significantly, with decision makers now choosing to engage with salespeople remotely throughout the whatsapp data buying process. See the best B2B marketing strategies for 2023 here.
The hybrid model of work is here to stay, as is artificial intelligence, which has also shaken up digital marketing, leaving some CMOs questioning its future. And while AI is still in its infancy, it offers many valuable benefits and time-saving insights.
We’ll show you the best B2B marketing strategies for 2023 that will help you connect with your customers.
1. AI plays a role in content planning
OpenAI launched ChatGPT on November 30, 2022. And within two months, the app had 100 million monthly active users, making it the fastest-growing app you can’t keep up with mobile development of all time . This alone shows that people are interested in AI and its ability to generate content quickly.
But AI in content planning and development is nothing new. Many SEO tools have been offering topic ideas, keyword clusters, content outlines, and bullet points for years. And in fact, these tools are still better for SEO purposes than having ChatGPT write your blog for you.
Why? ChatGPT’s content is still in its early stages and has a lot to learn. It doesn’t have a clear storyline with a conclusion that loops back to the beginning, which is what people like. It doesn’t know how to build in keyword clusters and touch on related questions that people might be asking.
Google has stated that it can detect content written by artificial intelligence, and your site will suffer if you publish such content. It is best to write the content yourself or work with a qualified copywriter.
The power of AI for SEO is in creating stronger foundations for website and blog content. The best tools are still in the SEO software, not the new flashy tool that has garnered so many users in such a short time.
2. New ChatGPT Use Cases for Marketers
ChatGPT can be useful for writing other types of content, such as email marketing campaigns, internal communications programs, or social media posts. However, you should still review the content carefully and adjust it to match your brand’s voice and tone.
Seamless AI is a great tool for creating high-quality cold email lists. But like other AI tools, you need to know how to use these email lists to warm up leads and quickly weed out uninterested parties so as not to harm your brand.
3. Marketing automation is becoming increasingly important
As systems become smarter through artificial intelligence and more sophisticated programming, consumers increasingly expect immediate responses. Companies that still rely on face-to-face interactions with a representative have found that it is time to embrace b2c fax marketing automation and the value it brings.
Marketing automation is fully customizable, even allowing you to send follow-up emails from a rep based on territory or other segmented information. This way, everything will still look personalized, but your reps will have more time to work with warm leads, and your prospects will have an impressive first interaction with your company.
The more personalized the marketing automation experience is, the more it will help warm up marketing leads. Creating different buyer journeys in your software will give the best results, as it offers the most personalized experience.
