The beginning of cooperation between a client and an agency is usually marked by filling out a brief. This is a relatively small document that sets out the main goals, objectives and input data of the future advertising campaign. However, bahrain whatsapp number data 5 million clients often underestimate how important a brief is for the agency’s work, and therefore refuse to the agency wants from you.
Yes, dear clients, this article is for yo. After all, a brief is needed not only by the agency – first of all, you need it to correctly direct the contractor in working on the advertising campaign. Now we will explain everything to you using the example of four common situations that arise after a request to fill out a brief.
“We need to launch faster, and here you are with your brief the agency wants from you
The media plan is drawn up and agreed upon, the advertising campaign has started. But the client demands that everything be redone time after time and is angry that the budget is going nowhere. The client is sure that the agency is doing a bad job, while the agency is convinced that the client does not know what he wants. The edits flow like a river, and with them the time spent on correcting the shortcomings. And what is the result? Obviously, nothing good.
No matter how tight the deadlines are for launching an advertising campaign, another cost to take into account you need to find time to thoroughly fill out the brief. A clear and detailed presentation of information in accordance with the task will save time in the long term that could be spent on revision. And the client’s precious nerves, of course.
“It takes a long time to fill out the brief. I don’t have that much time.”
Yes, a brief is not filled in five minutes, because many of its points require a . Good knowledge of the advantages and disadvantages of not only your brand, but also competitors. If the client sets out everything in detail and accurately in the brief, the agency will have a better idea of what it is working with. And understanding the possibilities, available tools and budget size will help develop an individually suitable advertising campaign.
When filling out a brief, rejection can be caused by an abundance of unfamiliar terms and abbreviations. And to google all this also takes time… Clients usually worry about this in vain: to explain such moments, there is a manager from the agency. Do not be shy about asking – this way mutual understanding with the contractor will come faster!
“What if everything I write is wrong?”
There is no need to be afraid of this: an honestly filled out brief cannot be incorrect. The client should state all of their expectations and wishes without concealment. If any of this does not correspond to the task at hand, the agency specialist will point this out.
It is especially important that the client tells the truth about how he sees his brand. There is no need to embellish and say that your product has the highest quality and the lowest prices. It is better to focus on small but real advantages of the brand than to create a false image, barbados businesses organization because of which the effectiveness of the advertising campaign will be at risk.
“Haven’t we discussed everything? Why do we need a brief?”
This question most often arises after the first meeting of the client. With the agency, when the latter sends a brief to fill out. And if most of the issues were actually discussed at the meeting, then the manager.From the agency side must fill out the brief himself and then send it to the client for approval.
This is done so that the client can add or correct points that the manager has misunderstood or missed.Therefore, proofreading such a brief should be approached with no less responsibility than filling it out from scratch.
Let’s sum it up
Most often, the root of problems with misunderstandings, missed deadlines. Incorrect task setting and dissatisfaction with the contractor’s work is in an incorrectly or insufficiently specific brief. We recommend not skipping this stage and devoting enough time to it. This will save both parties a lot of time.
