A key role in the organization, the marketing hong kong email list manager wears many hats: project management, product strategy, writing and even data reporting, their functions are multiple.
A true leader, they are able to manage their team while maintaining a comprehensive vision of the company’s objectives. So what are the essential skills needed to become a marketing manager? Let’s take a look together!
1/ Know how to define the marketing strategy
As a marketing manager, you need to be a strategic thinker ! Most of the time, you’ll be working in highly competitive markets.
Your main mission? Design a creative and effective marketing strategy to stand out, while taking into account your performance objectives. Whether it’s video, print, digital, advertising, or even content, marketing is now omnichannel, and you need to learn how to organize the various levers available to you to manage your activities.
2/ Communicate well with stakeholders
In some organizations, you will be required to work in a team. You will be expected to be able to communicate clearly about in spite of apparent contradictions ongoing projects (actions, deadlines, upcoming meetings, etc.).
Management, members of your team, colleagues from other sectors, external partners and even clients – there are many stakeholders involved in the marketing manager’s work.
It’s up to you to determine the messages to communicate, the frequency and the most effective communication methods according to the profile: email, videoconferencing, interactive dashboard, etc.
3/ Develop brand awareness
One of the main missions of the marketing manager is also to improve the company’s reputation through branding . The goal? To make your brand known and recognized!
With a well-established marketing strategy, your role will be to build a strong brand image among consumers. To be effective, it must convey the company’s values. Customer ambassador programs, online presence, particularly on social media, online advertising, content creation (blog), or even influencers… the options are numerous!
In some cases, well-targeted outbound campaigns can strengthen your market presence. Street marketing, flyer distribution, pop-up events, trade show participation… again, it’s up to you to determine the most effective levers.
4/ Prioritize marketing actions
You’ve set your marketing goals, but you’re stuck on how to achieve them? To avoid diluting your efforts and sacrificing your results, focus will be your best ally ! Assume that you won’t be able to do everything at once.
Don’t panic, there are a few key steps you need to know to prioritize the most “ROI-driven” marketing actions. In other words, those that prioritize the most direct return on investment from campaigns.
- Take stock of your resources (team, budget, time): be realistic!
- List the marketing methods at your disposal to maximize their effects (what acquisition, conversion and loyalty channels are already in place?).
- Detail all the marketing action options to achieve your objective (don’t hesitate to use the mindmap system to better visualize the different levers).
- Choose the most effective actions based on complexity, time dating data and cost of implementation, compared to potential results (low, medium or high impact).
Concretely, the goal is to prioritize low-cost actions that deliver maximum results. To become a marketing manager, knowing how to prioritize actions will be essential for the success of the project.
