We marketing professionals. The 13 Best are very clear about this: ongoing training is croatia phone number list essential to keep up with market trends. Fortunately, there are countless digital marketing courses online, taught by cutting-edge professionals and endorsed by leading universities around the world.
The real question is: Which ones actually deliver what they promise? Which certifications will teach me what I need to know about inbound marketing, email marketing, SEO, and social media?
Welcome to the world of MOOCs
Massive Online Open Courses (MOOCs) are digital courses. The 13 Best aimed at an unlimited number of students and supported by international institutes and universities.
There are digital marketing courses on MOOC platforms that delve into the interest of emailing software topics that many schools don’t yet include in their curriculum. For example, SEO positioning.
Below, we’ll list the 13 most highly regarded certifications among professional marketers, thanks to their comprehensive curriculum and excellent explanations.
Hubspot: The Pioneers of Inbound Marketing
Inbound Marketing (Free)
This digital marketing course focuses. The 13 Best on the inbound method. It’s ideal for chine directory learning how to create a strategy from scratch.
Provides techniques for creating content and promoting on social media (traffic attraction). It shows how to transform strangers into potential customers (conversions) and teaches the keys to nurturing those leads and increasing the closing rate.
The MOOC consists of 11 lessons and a one-hour final exam.
The content offering is quite attractive, including information on:
- ✔ Basic aspects of Inbound Marketing.
- ✔ How to create a long-term content strategy.
- ✔ How to create blog posts.
- ✔ How to create topic sets and pillar pages.
- ✔ Basic aspects of social media promotion.
- ✔ How to create a strategy with conversational marketing.
- ✔ Conversion strategies.
- ✔ Lead nurturing basics.
- ✔ How to align Marketing and Sales teams.
- ✔ How to create a customer-oriented marketing strategy.
Email Marketing (Free)
Ninety-five percent of consumers actively use email. In fact, according to HubSpot statistics, email marketing is 40% more effective than Facebook and Twitter combined, with an ROI exceeding 4300%.
Email marketing generates a higher open rate when the campaign follows inbound best practices, such as market segmentation and email personalization.
There are 9 lessons, 27 videos, and 9 quizzes, each taking 3.5 hours. The course content is as follows:
- ✔ Create a segmentation and contact management strategy.
- ✔ How to send the right email to the right person.
- ✔ Create a high-performance email.
- ✔ Evaluate delivery metrics.
- ✔ How to create an attractive design.
- ✔ How to run shipping tests.
- ✔ Email lead nurturing.
