Internet user behavior . Statistics: Online has undergone significant changes during the benin phone number list quarantine. New search categories have emerged, consumption of information from media outlets has increased, and some platforms have overtaken others in popularity.
This information is vitally important for marketing teams working to increase their brand visibility, especially in niches dedicated to the healthcare sector.
Below we present the most important statistics regarding the COVID-19 situation, so you can improve your content strategy.
Mentions: Coronavirus and Covid-19 on Social Media
According to marketing research firm . Statistics: Online the trend in mentions Optimize your multichannel communication for the keywords ” Coronavirus” and “Covid-19” surpassed 29 million on social media in March. This represents a 1,972% increase from March 1 to March 30.
Most come from Brazil (29%), but also from Mexico (23%), Argentina (19%), Colombia (14%) and Chile (11%).
Peru accounts for only 4% of these mentions, which is a significantly lower percentage compared to other countries.
According to Comscore data, users, media outlets, and advertisers have used the hashtags #StayHome (15,011 mentions) and #StayHome (32,789) as their main banners during the quarantine. Other notable mentions include #Coronavirus (96,286), #Covid19 (72,767), and #Covid-19 (46,233).
Searches: most popular categories in Peru
A study conducted by the consulting firm. Statistics: Online showed that searches chine directory in the Health and. Government categories increased during the quarantine.
The most popular searches in the Health category were related to coronavirus, COVID-19, pandemic, health emergency, MINSA, and pneumococcal vaccines. Browsing time increased from two to eight hours per day.
While the most popular searches in the Government category focused on announcements by President Martín Vizcarra, publications from the Ministry of Defense, and all available information on social isolation, browsing time increased from one to five hours per day.
Other categories reporting significant growth include media (94%) and information from other countries (86%). The most visited portals are.
