Starting a demand generation plan is essential to get results from your b2b marketing strategies right away, in terms of brand awareness and lead generation. Content and inbound marketing campaigns, as well as SEO optimization of web pages, can take a few weeks to generate results that last over time.
When you need to demonstrate a return immediately, then, it is worth investing in paid channels. Let’s see which are the most effective, in the following article.
Why activate a demand generation plan
B2B companies that have started an inbound brother cell phone list marketing project, and are waiting for it to start generating results, can give it a boost through paid digital campaigns aimed at demand generation .
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In order to get traffic, leads and customers from published content, it is essential that it is visible to the target audience; here are some effective channels for paid activities .
Social Media Sponsorships
The first advantage of paid social media campaigns is that you don’t need to invest a lot of money to get results. However, it is essential to create your target audience accurately and avoid bombarding all users with ads that they don’t consider relevant.
For b2b, we definitely recommend LinkedIn and Facebook.
Retargeting
Retargeting technology allows you to show paid ads only lead filtering for lead ads to those who have already visited the company’s website . Both Facebook and Google offer this possibility by inserting a tracking pixel on web pages.
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For retargeting to be truly effective, it is useful to create specific ads based on the stage of the buyer’s journey of site visitors. Banners could be very similar to calls to action and invite to find out more about the topic covered by the pages read previously.
It is better not to overdo the frequency of ad views and to plan specific landing pages for this type of campaign.
Video is one of the most effective formats within
B2B content marketing strategies and YouTube is chile business directory undoubtedly a channel to focus on, even for paid campaigns .demand generation – video adsThe potential is immense: YouTube, in particular, allows you to insert banners within videos, to show them to platform users who meet the characteristics of ideal customers, promote a video published on your channel or show the first 5 seconds of a film in sponsored content (which cannot be skipped ).
Once the channel has reached a good number of subscribers or average views, the same videos can bring traffic to the site through dedicated calls to action.
Another possibility is to buy spaces in the search results for specific keywords, on YouTube as well as on Google which owns them; in the next paragraph you will find a focus on the most popular search engine.
