While much of our news feeds are filled with COVID-19 news, that doesn’t mean you have to stop posting on social media. Find a way to break through the news cycle with timely and relevant posts about your own brand. Here are some ideas from European brands on how to do just that Social Media Because .
As opportunities for in-person social interactions diminish, belize whatsapp number data 5 million people are spending more and more time on social media to connect with others. This can be a great opportunity for brands looking to grow their audience through these channels. You’ve probably all noticed how much more engagement there is with real-time interactions on Instagram. People are just looking for something else to watch.
Social networks have essentially replaced television for the millennial generation. Now is the best time for advertising integrations and collaborations with opinion leaders. If 100 people watch your own live broadcast, then by inviting a famous blogger, you can increase your audience several hundred times. You need to make the most of the large concentration of people on social networks and invest budgets in this channel.
YES: Add Internet Marketing to Your Crisis Plan
COVID-19 is our current crisis, but forgive me for breaking it to you, it won’t be our last. Even established brands weren’t prepared for the impact this disease would have on business. If your company has a crisis plan, consider adapting it to fit your online marketing efforts.
Identify potential risks to your company, what types of messages will need to be paused or retooled
, who is responsible for content within your company, and overall response strategies. Run some fire drills with your team to see if your plan can withstand the next crisis. Remember what Darwin taught us: It is not the strongest or the smartest that survives, but the one who is most adaptable to change.
A striking example of business adaptation in times of crisis is the story of the Grillman restaurant . Having lost the opportunity to serve customers offline due to the coronavirus, the guys created a charity campaign #собенссобойкудоктору. The essence of this campaign is that instead of closing the establishment, the team led by the chef began to prepare lunches for doctors of the Minsk infectious diseases hospital. A whole community of people who are ready to help in word and deed gathered on the restaurant’s Instagram account. A fundraiser for food, manage product catalogs disposable tableware and other needs was organized on the crowdfunding platform. The largest retailers joined the campaign, many media outlets wrote about the restaurant. Having received the necessary resources, the restaurant began delivering lunches to other hospitals in Minsk. Of course, such PR was not the team’s goal in itself, they are doing a good deed. But this is a brilliant example of how you can save your business and even strengthen your brand during a crisis. The pandemic will recede, but everyone will remember Grillman.
NO: Don’t be afraid to ask for help!
Managing a company’s marketing during a crisis is certainly stressful even for an experienced marketer. You have to work in conditions of a lack of information (or an excess of unreliable information, which is no easier), a lack of time for research, the need to quickly make decisions and be responsible for them, although you are not always sure of their correctness. There is no opportunity to look at the problem from the height of your experience (after all, nothing like this has happened before), you have to rely on intuition and make tactical, not strategic moves.
But having a team can be a huge help and support. Delegate what can be delegated, barbados businesses organization consult with experts in narrow fields. Free up time for yourself to calm down and think.
Many companies cut marketing costs first, but a marketer is the one who can help a company stay afloat. He should be the last to leave a sinking ship, making sure that he has made every conceivable and inconceivable effort to patch up the holes. There are many tools and tactics for this, so let’s not lose heart, but make the most of any situation! Health and inspiration for new achievements to everyone!
