These contents must be brought in front of the buyer Sales work is persona in the channels where he spends time. DOWNLOAD THE BUYER PERSONAS WORKBOOK 2. Have sales and marketing define goals. metrics and action plans together First of all. both sales and marketing must know exactly how a high-quality lead is defin. “Our target group is industrial SMEs” is not yet specific enough. But when we start talking that “we want to reach the procurement managers of more than 2 million changing industrial companies. whose organizations are known to have internationalization or growth goals and a positive profitability rate”.
Produce catalogs and advertisements
The best plan of action is not just to produce catalogs and advertisements. – If you sell renovation supplies. dont just compete on price alone and make up lists of technical features. Tell how the customer business email list conjures the stool of their dreams or completes the kitchen renovation with honor by using the right products correctly. Psst See also the 7 + 1 most common challenges of our client companies (and their solutions) 3. Base everything you do on measurable data – thats the only way to properly confirm what works
Purchasing behavior changes
Marketing productivity can be visualiz and monitor in real time. which makes it easier to make the most profitable decisions. At Suomen Digimarkkointinn. we use Dashboard . which allows measures and results to be monitor TW Lists both in the. Overall picture and per channel and campaign. – Real-time data visualization and its interpretation is crucial. You cant do anything with data if you dont know how to use it. By constantly reflecting on where it is worth putting more euros and. Where they are not above the set rate of return. you can make digital marketing. Significantly more profitable as a whole.