*The table must include the characteristics that competitors have! even if we do not have them.
Such summary tables are usually supported by diagrams and substantiated conclusions and theses. The results of the analysis are used to set long-term goals! correctly position a product or service on the market! develop a company’s marketing strategy! as well as advertising and promotional activities.
Competitor map
The second method of competitor accurate mobile phone number list analysis is to create a competitor map.
This analysis method allows you to visualize data according to any two selected criteria. To clearly show your position and the position of your competitors in the market. The most commonly used criteria are: quality and assortment! popularity and price level! growth rate and market share! etc. To create a map! you need to select two coordinate axes (for example! growth rate and market share)! collect statistics on your competitors and place data about their company and yours on the coordinate grid.
These statistics are very difficult to obtain using conventional methods
as business growth or decline rates and use of workflows in email marketing other economic indicators are trade secrets! and businesses typically do not disclose such data.
It is advisable to create several maps of competitors. Combining all the data and studying their relationships gives the most complete picture of the market situation. This will allow you to identify the leaders! and by studying their business model! you can understand what the success of their strategy is.
Analyzing the industry by various indicators will help you visually reflect who is dominating and setting the tone in creating new products! who is using the best sales techniques. All this will allow you to find a growth point for your own business.
Conclusions
A properly conducted competitor cmo email list analysis is a powerful tool that will allow you to correctly determine your position in the market! develop a pricing and promotion strategy for your product! and help you find unique opportunities for creating offers on the market. Trust it to professionals!
