The most important element in planning digital campaigns is the people you want to reach. You already know who your target audience is (at least I really hope you do :), but sometimes the target audience is the first thing a marketer forgets when setting KPIs, brazil whatsapp number data 5 million allocating budgets, and choosing channels. Don’t make this mistake. Your target audience should be the core of your digital strategy. To turn your audience into customers, you must understand their deepest needs. How? By creating well-thought-out and understandable portraits of target consumers Remember who you’re talking.
How to create a portrait of your target consumer:
- Start with the basics and write down all the demographic information you know about your target consumer—such as age, gender, and location.
- Then dig a little deeper and identify problems you can help solve for your target consumer.
- Immerse yourself in their emotions, desires, goals, aspirations and fears and write down all the factors that influence their decision-making (think about conscious and unconscious desires). If you imagine what your client dreams about and what they are afraid of, another cost to take into account you know through what prism you can influence them. For example: your CP is a young girl of 24 years old, with an average income, who lives in Belarus, is interested in shopping, visits fashion portals. Most likely, she is afraid of being out of trend, which means that she is more likely to be influenced by advertising with the words new, fashionable, exclusive than comfortable, reliable and affordable.
- You can use the Audience tool in Google Analytics to identify key characteristics of your target consumer, such as age, gender, industry, etc.When creating a portrait of the target consumer, it is also important to consider who has the greatest influence on them, who is their opinion leader. They also need to be included in the brand’s digital strategy. Influencers (bloggers) have already become a separate tool in the digital strategy.
4. Know your costs (and don’t exceed them)
To determine the cost of digital promotion, it is important to consider three factors: your budget, your list of digital channels, and the size of your team. You need to have a clear understanding of what resources you have available before deciding what else you might need in the next step.
So, you need to conduct an audit of the digital channels used, choose the most effective ones, abandon ineffective promotion tools, connect new ones, and decide whether to outsource digital marketing or allocate a budget for one or two new specialists in the marketing department.
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5. Make a plan (and DO NOT stick to it)
Experience shows that no plan is ever perfect from the start. And not all of your assumptions will be correct. Even if you think through every detail, collect comprehensive statistics, and carefully consider every next step, barbados businesses organization you can still be wrong in predicting your customers’ behavior. That’s why I emphasize once again the importance of constantly measuring and tracking the effectiveness of your digital strategy and making timely adjustments.
Remember the famous phrase of Microsoft founder Bill Gates: “If you are not on the Internet, then you do not exist.” Don’t do that 🙂 Develop, grow, use the full potential of what digital can give you. If you need help in this process, our specialists will be happy to advise you and help you digitize your marketing efforts.
