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Marketplaces turn out to be the big winners of this situation and saw their turnover go through the roof. But what does this mean for the future? Will the success of marketplaces continue or will a return to the high street lead to a significant decline in online shoppers? marketplace trends Of course it remains speculation, but we can now say with some certainty that the effect of marketplaces on the online sales and marketing of products is permanent. Consumer behavior has chang, partly due to the simplicity that marketplaces offer; buyers are only a few clicks away from the next purchase at any given time. The fact that shipping is usually super fast only makes the threshold even lower.

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Moreover, marketplaces offer the overview that you as a consumer are looking for. You can easily compare products from various brands and you don’t have to scour dozens of web shops looking for the best deal. Standing out as a company with Bulk SMS Germany your products on marketplaces can therefore be a smart strategy to generate more conversion . Trends that you should definitely keep an eye on in the coming years are: 1 | Mobile shopping is becoming more important Anyone who still thinks that consumers look for products on their phone and then make the actual purchase via desktop will be disappoint. Since 2016, the share of mobile shopping has increas from by more than to as much as in.

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This means that almost three-quarters of all buyers prefer to make purchases via their telephone. A marketplace that has the mobile interface in order, or that uses a mobile-first design itself, probably achieves significantly better results than an alternative without a mobile-friendly interface. Niche marketplaces are getting more space The chance that you will win the battle with giants such as or Amazon is very small. These establish names TW Lists are so dominant in the market that starting marketplaces cannot compete with them. These marketplaces offer a very wide range and are therefore horizontal.

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