Compared to other strategies (such as paid advertising, social media, or traditional display advertising), sending emails is much less expensive. You can also use this direct communication channel to build trust, nurture leads, or retain existing customers.
Email marketing is also a very easy format to optimize : you can more easily segment your audience and target each prospect by sending them personalized uk phone number library content that’s more likely to convert. In short, it’s the ideal channel for achieving your business goals and boosting the ROI of your marketing campaigns.
However, sending promotional emails is not something to be taken lightly . Simply sharing a promo code via email isn’t enough to automatically generate a new sale. In this comprehensive guide, we share practical tips and concrete examples of promotional email campaigns to inspire you.
What is a promotional email?
Promotional emails are messages sent via the training is conducted remotely email with the aim of increasing audience engagement, and in particular, driving sales.
The desired action can also be the creation of a customer account, sharing feedback, subscribing to social networks, etc. But overall, the company’s objective is to transform a prospect into an active customer, or to trigger a purchase from an existing customer.
8 best practices for choosing the right email marketing agency for your business
If your company has decided to outsource its email marketing, it will need to compare the various specialized agenciesia we recommend you consider. that can help. To help you choose a service provider that understands and meets your needs, here are 8 criter
The content of promotional emails will vary text services depending on the audience and your company’s specific objectives. However, they essentially contain a call to action (discounts, vouchers, product launch announcements, exclusive offers for loyal customers, etc.).
