They now have a following of nearly 40,000 women who love the outdoors and want to buy their products because they’re sustainable. They’re building their community without a budget and succeeding by standing for something. By putting a flag in the sand and saying, “We’re women who love the outdoors and nature. When we buy things to enjoy our passion, we want those products to come from sustainable companies. If you feel the same way, join us.”
Stories that lead to many conversations
Wylder co-founders Jainee and Lindsey started by sharing their emotional stories in places where women who may have b2b email list believed the same things they did were likely to go. As a community grew, they began sharing the stories of the women who had joined them. Stories about why they love the outdoors and why it’s important to them that their gear is sustainable. These stories sparked conversations and expressions of support within the community, which in turn attracted even more women.
The great success of this community is due to the fact that Wylder gave women a platform to tell their story and that those women felt good about the company’s mission.
Winston Churchill puts it best
Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must believe yourself. –Winston Churchill
If you dare to be authentic, let your story be told, and have the patience to work on it for the long term, you can create a vibrant, engaged, and profitable social media community. Without a big budget or team.
Spencer Waldron, Regional Director at Prezi, spoke about conversational storytelling during the Frankw sure to capture your customers’ attention atching event SocialToday. Curious about his presentation? You can watch it here:
Click on the image for the Prezi.Prezi conversational
Do you have any other great examples of conversational storytelling? Let us europe email know in a comment!
