Pogo-Sticking in SEO What It Is & What to Do About It

From an SEO perspective: not necessarily. Since there can be many reasons why searchers may jump between sites, Google almost certainly doesn’t treat pogo-sticking as a ranking factor. So don’t worry about it specifically. From a business perspective: It may be something to look into. Ranking factors or not, you probably want your readers to stick around longer than a few seconds and engage with what you offer. Not every website has to participate in design contests. If you want to provide the best experience for the reader, just keep things simple with minimum distraction. 

The intro is when a

User enters a site from a SERP (search engine results page) and quickly leaves it to go back to the SERP. Bounce rate is when a user enters a site from any source executive data and doesn’t perform any action on it (e.g., clicking a link, filling a form, or putting an item in a cart). So if someone opens this article, reads it entirely, and doesn’t do anything else before leaving—that counts as a bounce. In other words, the searcher can’t find what they are looking for even though the information may actually be there. The problem is the information is buried under tons of text, obscured by confusing language, or unavailable to some users. Here’s an example. This screenshot comes from a webpage that was one of the top results for “turbocharger failure symptoms.

Got a wall of text

Of probably valid information. But there’s no mention of the symptoms. Well, the symptoms we want to see are actually there but way lower on the page. Before you TW Lists can get to the symptoms, you are expected to read about how a turbo works and a list of causes of a turbo breakdown. Since there is no immediate Pogo-Sticking solution to the query, the searcher simply goes back to the SERP to try some other page.

A similar thing happens when the content is only available to signed-up users or put behind an “email wall.” The website may be good and offer the information the searcher needs. But since it’s not immediately available, the searcher returns to the SERP. Just by reading the descriptions under the blue links, you can see the searcher gets different answers. 

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