This is one of the effective segmentation techniques and a paving stone for interacting with users at various touchpoints via lifecycle email. Behavioral is about tracking users’ activity on your website, which email they open, what they click on, which page they spend the most time on, and where they’re coming from.
4. Drafting and designing the perfect email campaign
Once you have your segments ready, it’s time to create email campaigns specific to each segment.
Let’s assume you have two different segments qatar mobile database of users at the same stage in their buyer’s journey, but one segment is active users while non-active users are in the other segment. (Assuming all other variables such as age, gender, lifestyles are similar.)
Active users: Opened and clicked on your emails and ended up completing the transaction.
Non-active users: Opened the email but neither clicked nor interacted with your website.
The email you will draft will be very different for each segment – subject line, copy, design, and CTA will also vary.
In the active user’s case, the user has made
the purchase, but you can’t leave them like chine directory that. You need to retain such customers by nudging them with win-back or upsell campaigns. An example of upselling email can be to send AI product recommendations based on their past purchase.
This email by AILLEA is a great example of a product recommendation. They compel users to check out their related product lines:
In the second scenario, you need to re-engage users so that they engage with your email. One way to do that is to send the exclusive deals or discount codes as everyone loves a little off of their favorite brands, as Crocs has done.
Welcome emails are like a shout-out to your
new subscribers – thanking them for becoming a part of your brand. These emails are effective in showcasing your brand. Tell your brand stories, or promote your sales.
These users are at the top of the funnel stage, and they are still getting familiar with your brand. So, you should send welcome emails within a few seconds of their sign-up. Users who just signed up are excited to hear from you, and you can use this opportunity to nudge them with new special deals to entice users to make their first purchase.
