You may not be a multinational conglomerate like McDonalds, but if you can offer your customers a gift, you can benefit from it too. Build gifting into your growth strategy and watch the leads come pouring in.

Examples of gifts may include:

Samples of your products.Something created primarily to be a lead magnet, such as a new figurine or pin.

Ebooks Sure writing ebooks takes time

But once they’re written, you can offer them as a lead america phone number list magnet to your customers very quickly. Ask yourself, which will give you a better ROI? Charge people a one-time fee to buy your ebook? Or use your ebook to build a loyal following of customers who will buy from you repeatedly?
(You don’t have to choose one option — you can list your ebook on Amazon for paid readers AND give it away for free to new prospects.)

The usual “swag” is a typical example – stationary. Go to any exhibition, and you will return home laden with such “gifts” as branded pens and notebooks.

Guides and Reports You can showcase

your industry expertise while simultaneously attracting new decentralize to strengthen communities potential customers by offering guides and/or reports as a lead magnet.

If you’re concerned that the cost of the gift may outweigh the benefits of new leads, you may want to set some thresholds. For example, the Philosophy brand only offers a gift to those who spend $35 or more.

It’s not always possible to stockpile lead magnets

But you can get the same effect by offering discounts on existing promotions.

Everyone loves a discount. Here, Fashion Nova takes business leads advantage of this by offering 40% off for customers who join their email list:

Fashion Nova has been particularly creative here with their call to action, which helps to understand the customer’s decision.

The customer can either agree that they “love to save money” (and sign up for the discount and emails) or commit to paying “full price.” This is a clever psychological trick that, along with a lead magnet, can work very well for them.

A resource kit can mean anything from cheat sheets and templates to free courses, knowledge bases and webinars.

Information is as valuable as “things.” Often, it’s even more useful. People will happily click through to gain experience, knowledge, or to look behind a paywall.

Do you have an online course? Free training? Templates? Kits? Paid webinars? Easter eggs?

Waiving or sending these materials for free can be a powerful lead magnet and a very effective way to get data or build an email list.

Check out this example from ActiveCampaign. The lead magnet is a seminar that is available to anyone who registers. But you have to enter your email address to register.

The great thing about this campaign is that you can guarantee that everyone who signs up will be interested in what you have to offer. These leads are less likely to drop off because they are invested in from the start.

Be sure to promote your lead magnet

It’s not enough to have a lead magnet. It’s not a “build it and they will come” thing. You need to talk it out.