How does Google Merchant Center work?
Google Merchant Center works as a database , managing how an e-commerce’s products are presented on different platforms. This management is done […]
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Whether your feed is well or poorly organized
Will therefore impact product visibility and the conversion of users into customers. If the data doesn’t match your site’s, is
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Who are you optimising for with accessibility?
With accessibility, you’re optimising for everyone to the best of your ability. You’re not assuming everyone has the same
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How inclusive design benefits EVERY user
For too long, web accessibility has been treat! as an afterthought. Yes, everyone knows we should build inclusive experiences
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Search is expanding – along with everything else
Google has been the front door to online information for so long now that it’s hard to imagine anything
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Clear, simple language
Using clear, simple language makes your content easier for everyone to understand, especially users with learning disabilities, language impairments, cognitive
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Subtitles, captions & transcripts for video
Subtitles and captions can help people with hearing impairments understand video footage. However, research has found that the majority of people
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The luxury travel demands driving growth in a post-pandemic world
Travel demands have changed since the pandemic and young, affluent travellers emerge as a key target audience – here’s how
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Travel most important to affluent youngers
Multiple studies are showing that travel is a priority for Millennials and Gen Z. As Millennials start turning 40, they’re becoming
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This is done through Google Ads
The next step is to set up your Google Shopping campaign.The first thing you’ll need to do when creating a new
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Visibility & visual clarity
Improving the visual clarity of your pages can improve the experience for people with a variety of sight impairments, learning
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Benefits of using Google Merchant Center
Beyond its integration with Google Ads (and, in some cases, precisely because of it), Google Merchant Center offers several benefits to its