SEM ( Search Engine Marketing ) is one of the most relevant types of marketing to achieve adequate positioning in search engines . The big difference with SEO ( Search Engine Optimization ) is that in this case, SEM provides us with pre-paid positioning , through PPC ( pay per click ).
The strategy that the company should follow in terms of SEO and SEM will be the combination of both methods to achieve the best overseas data results , always trying to optimize the budget dedicated to SEM, choosing the most appropriate keywords to achieve conversion and carrying out adequate control of the campaigns day by day.
The best and better way for companies
to use SEM is when sales are seasonally declining, before launching a new product or a new product line . And, of course, to achieve a dominant position among their competitors .
Thanks to Google AdWords , we will achieve better positioning in the Google search engine . Some of the china numbers recommendations when using AdWords are: controlling the campai using to appear in the searches in which we have specifically chosen to appear, specifying those keywords for which we do not want to appear, creating an attractive landing page ges visitors to continue browsing our website .
Within the company’s digital marketing strategy , the use of SEM must be punctual , first we must look for organic the decision to refuse to accept a counterclaim is subject to appeal. and direct traffic without prior payment, then we will focus on paid traffic .
The claim or campaign text
will be very important in getting customers to click on the ad. Google will reward the most
. We must remember that th ect the ad , the more successful it will be.
SEM is an art and as such the experts who dedicate themselves to it in the company should be valued
The sponsored content model may be a bit saturated in our country due to the large amount of advertising and sponsorships that bombard us daily, but it can be a good way for certain companies to make themselves known in related and emerging markets, for example, in Latin America .
