According to 43% of respondents, the mainOnly 12% of B2B marketers problem is the new zealand telegram data lack of data about the lead, and 41% – the speed of response to it.
An interesting study was conducted by Ascend2 in partnership with Verse . They surveyed 277 marketing professionals to learn more about how things are going with B2B lead conversion.
The result was extremely unexpected. Only 12% of marketers are satisfied with their conversion, the rest have problems
Key findings of the study
Conclusion More data about the lead
43% of respondents consider this the main challenge to increasing conversion. Lack of information does not allow us to make relevant offers at the moment the client makes a decision. Big data is our everything.
Conclusion #2 Response speed
The study found that 24/7 lead response speed is essential to interactive chatbots with rcs increasing conversions, with 41% of companies finding it challenging to engage with potential customers quickly because most customers come during work or vacation hours.
In the B2B sphere, it can be unprofitable to maintain a telephone operator service, especially around the clock. But there is a way out: a remote call center. For example, such as Lead2Call , where without a subscription fee you can set up an automatic phone call for each lead that you cannot accept.
Conclusion #3 Advanced communications are an important component of good conversion
Most marketers and sales managers still use outdated methods of Only 12% of B2B marketers communicating with customers. More than two-thirds of respondents said that email (37%) and phone calls (36%) are the main communication channels most often used for follow-up on leads.
It is noteworthy that only 6% of respondents use SMS. Why we focus on this will be clear at the end of the article
Conclusion Automation is another important element
Only 44% of respondents use email marketing automation, while 39% use a CRM. A quarter of B2B marketers and salespeople have dedicated software, despite the fact that there are over 8,000 ManTech solutions. There are plenty of technologies available, but expensive and complex tech stacks are no match, especially at the bottom of the funnel. Smart thailand data integration between systems is critical to success. For example, software that integrates with any CRM, so you don’t have to spend a ton of time and money building and maintaining additional contact center software.
Conclusion #5. The order of communication with the lead
43% of marketers and sales managers recommend using the Only 12% of B2B marketers phone as the first attempt. For the second attempt, 40% recommend email, although the phone is also a good option — 38%. But opinions are divided about the third attempt. The phone is still the leader, but not so clearly — 28%, and SMS or Chat are already flashing in the recommendations with a noticeable share of 21% — 11%.
Thus we get some average picture.
