Do phase The Do phase therefore focuses on the hard conversion, such as the transaction or a reservation. The correct metrics for this phase may already be clear, but here is an overview of some possible KPIs: Ecommerce conversion rate ROAS Return on ad spent Gain. Cart abandoners What you see in the above KPIs is that you now also focus more on the hard goals. Of course you still keep an eye on the use of the page, but you are now also looking more at the flow to the checkout module. It is of course a shame to only attract traffic, but that the website does not yet respond properly to the conversions. One of the KPIs is also the number of shopping cart abandoners.
Sold Applies On Top
The shopping cart is unfortunately a major pain point for many visitors, who drop out because of it. Make it clear in which phase this mainly occurs and anticipate this. Consider, for example, the use of influence principles from Cialdini, but a mailing campaign can also be very lucrative for this! Care phase The conversion has been achiev, but this does Georgia Phone Number List not mean we are there. You also want to be of value to the customer after the conversion, because a satisfi customer is good marketing! On the one hand because he she can provide positive wordofmouth advertising, but on the other hand also when we look at customer value.
Of These Costs There Is A Sales
When we continue to interest an existing customer, give tips and thus be of value, the chance of new conversions is of course greater. The consequence? A higher Customer Lifetime Value instead of a onetime customer. The KPIs that are useful in this phase of the journey include reviews, the ratio of repeat purchases, but also the CLV. A channel that is often us in this phase and that we certainly recommend is email marketing. There are many different types of systems you can work with. Bas on your requirements TW Lists preferences, you choose a suitable platform that must then be set up. These systems often work with automatic triggers, allowing you to set up lows.