1% of all Google searches . Digital Marketing for worldwide are for health topics. That’s millions belarus phone number list of queries! In Peru alone, each month over the last year, an average of 4,400 people searched for the keywords “symptoms” and “pain” to self-diagnose.
It’s estimated that half of all health searches are related to illnesses and pregnancies, while the other half are divided into medications, tests, and treatments.
study revealed that 94% of Peruvians self-medicate. Further proof that the internet has a powerful influence on users’ purchasing decisions.
This phenomenon was analyzed . Digital Marketing for a few years ago by Think with Google, using the American population as a sample. The results were quite illuminating: The Digital Journey to Wellness report revealed that 84% of patients in US clinics had previously researched their symptoms on Google.
It also showed that 44% of users who researched clinics and hospitals on Google made an appointment.
Why should I have a digital presence?
Users have become accustomed to consulting Google first. This means that Digital market segmentation on Instagram the fastest and most direct way to attract patients is to be visible online.
If your clinic or office . Digital Marketing for appears on Google and offers content that addresses the patient’s concerns, they may make an appointment.
Therefore, the demand for medical consultations will increase.
The COVID-19 situation boosted the digital market. That’s where your competition lies.
If you dominate the top spots on Google, you’ll be the first choice for users when they search. This will make you a market leader.
In the following article, we show you statistics on
How to boost my clinic or practice using Inbound Marketing?
Inbound marketing is a digital strategy that involves attracting people who chine directory are genuinely interested in the services your clinic or office offers and guiding them through the research process until they schedule a medical appointment.
If you want to know how we turn strangers into potential customers,
An inbound strategy for the healthcare sector must combine six important aspects: website optimization, SEO strategy, content planning, video production, social media management, and email marketing automation.
Below we explain in detail how we developed each one.
