When we say “data marketing,” you don’t really know what we’re talking about? Do you use Excel to manage your customer data? You don’t know  israel email list how to collect, sort, or analyze information about your prospects? This article on marketing data should interest you: we explain everything in 6 simple questions!

What is marketing data?

Marketing data refers to all the information collected about your prospects, customers, products or services.

You can thus collect “basic” data, such as first and last name, postal address, telephone number, or email address. Some information is more qualified , such as household structure, interests, purchase frequency, or Customer Lifetime Value (i.e., the estimate of the total profit generated by a consumer throughout their commercial relationship with a company).

As you may have noticed, this data can be qualitative (consumer behavior and habits toward a product) or quantitative (average basket size, etc.). To analyze this information, it will need to be grouped within a single medium, the database.

Should you have a marketing database?

Wondering what action to suggest, at the right time, to the right person, and through the right channel? Collecting, sorting, and analyzing data will help you make more informed choices .

Data helps you better understand consumer behavior throughout the purchasing process, from acquisition to loyalty. This will help you tailor users will happily hand over their email addresses your marketing and sales strategies to their habits and needs.

With the personalization of services and the increase in data volume, data management has become essential for growing a business.

As you can see, having a marketing database is a considerable asset for communicating and selling more strategically.

How to collect your marketing data?

Generally speaking, you will find two types of sources to collect your marketing data:

• Direct sources: This is data provided directly by your target audience, prospect, or customer. You can collect this data by setting up a newsletter or form on your website, creating a lead magnet (high-value content obtained by a visitor in exchange for their contact information), or by registering for a webinar.
• Indirect sources: This is information you obtain through tracking. These include the famous “cookies” that collect data from your website dating data visitors, Facebook pixels, and statistics obtained from Google Analytics.

To collect data directly from the source, also consider asking for customer testimonials , conducting surveys on social media , or even conducting discovery calls with your prospects. Satisfaction surveys are also a way to gather information.