For him. The 13 mistakes you should avoid if you want people to read your blog understanding the above. It seems obvious that any failure committed in any of the four areas. Will alienate readers. But what mistakes could be made in each one. Below we present the most frequent ones. Strategic problems not having a plan is the first mistake. Strategic failures originate when planning is not done or when it is deficient. The plan for creating a blog should begin by dictating the editorial path and establishing team responsibilities. In addition, it must clearly state the objectives of the project. And the profile of the audience it hopes to attract. If you do not have this plan, the probability of error increases and the capture.
That it is not enough to master a topic
Disconnection between editors and readers . To attract and retain business email list visitors you have to put yourself in their shoes. Editors who do not understand their audience are on the path to failure. To succeed, blog editors and content creators must be aware. That it is not enough to master a topic to attract an audience. They have to approach the topic from the reader’s perspective. Good editors must use their knowledge to connect with the audience. And this is only achieved when they understand the motivations. And expectations of readers. A blog is not a book, a blog is a social channel. Lack of integration with the digital ecosystem .
Many blogs try to address multiple topics
The number of frequent readers or visitors is reduced. The most TW Lists recurring mistakes on the strategic front are three. Lack of focus . Many blogs try to address multiple topics or audiences. Which makes it difficult to attract and retain readers. It is well said: he who encompasses much, presses little. Although we do not intend to push you to extreme specialization. We simply propose that it is necessary to establish a small group. Of topics and audience profiles in order to concentrate efforts there—especially in the initial stages.